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Rules of engagement: Winning with the basics in digital telecommunications

McKinsey

Online sales and service are key measures of successful digital transformations. But most telecom operators aren’t implementing the fundamentals that drive customers online and keep them there.

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The B2B analytics playbook: Capturing unrealized potential in telcos

McKinsey

Telecommunications companies have been leaving money on the table by underinvesting in advanced analytics in their B2B business units relative to their B2C operations. A new tailored approach across these segments can generate much-needed growth and margins.

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How Europe’s TMT sector could become a global leader

McKinsey

London-based senior partner Ruben Schaubroeck, leader of McKinseys Technology, Media & Telecommunications practice in Europe, discusses Europes performance in the sector and the opportunity for a comeback.

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Who wins in a 5G world?

McKinsey

In this episode of the McKinsey Podcast, Simon London speaks with McKinsey senior partners Ferry Grijpink and Philipp Nattermann—ahead of the headline telecommunications conference Mobile World Congress (MWC)—about how telcos can prepare to be winners in the fifth-generation (5G) race.

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KPN dials up a new digital strategy

McKinsey

The leader of digital IT at the Netherlands-based telecommunications company explains how KPN reintegrated previously outsourced expertise and shifted to agile ways of working.

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Resilience in TMT: Winning in downturns

McKinsey

Economic downturns hold substantial opportunities for companies in the technology, media, and telecommunications (TMT) sector. By starting now to build an action plan and execute no-regret moves, companies can put themselves on a path to emerge resilient through the next slowdown.

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Before 2028, 76% of US homes will cut the cord

SmartBrief

Cable, telecommunications and satellite TV accounts declined by 6.5 Telecommunications, satellite and cable subscriptions will continue to decline during 2025, though by only 5.6 million last year, and TV subscriptions dropped 12% nationwide. Revenue fell 10%. billion, surpassing revenue from TV subscriptions in the US.